Your photos say more than you think
Every photo from a phone or camera carries hidden metadata. It can include:
- GPS location – latitude, longitude and altitude, often accurate to a few metres. A photo taken at home can reveal your address.
- Date and time the photo was taken and edited (DateTimeOriginal, CreateDate).
- Device details – camera make and model, lens, and sometimes a serial number that links photos to one specific camera.
- Owner name, artist and copyright fields set in camera software.
- Software used to edit the photo.
- Camera settings – exposure, aperture, focal length.
When you email a photo, upload it to a marketplace, send it as a file in a messaging app or post it on a forum, that information can go with it. This EXIF remover shows you what’s there and strips it out.
How it works
- Add photos. JPG, PNG, WebP and HEIC are supported.
- See what’s inside. The tool reads the metadata and lists the fields found, so you know what you were sharing. If nothing is found, it tells you: “No EXIF, GPS, XMP or IPTC metadata found in this file.”
- Remove metadata. EXIF, XMP and IPTC blocks are removed.
- Download the cleaned files.
Lossless cleaning
For JPG, PNG and WebP, the tool removes the metadata segments directly from the file without decoding and re-encoding the image. The picture data is untouched, so there is no loss of quality and the file usually gets slightly smaller.
HEIC files are re-saved as JPG, because cleaning HEIC containers in the browser isn’t reliable. That conversion is high quality, but not lossless.
Keep colour profile
The ICC colour profile tells apps how to display colours correctly – particularly for wide-gamut photos from recent phones. It does not identify you. Keep colour profile (recommended) is ticked by default; untick it only if you want the absolute minimum of embedded data.
When to remove metadata
- Selling items online – photos taken at home reveal your address.
- Dating profiles and forums – protect your location.
- Sharing photos of children.
- Journalism and activism – protect sources and locations.
- Sending files to clients – remove internal software and owner details.
- Publishing on your website – smaller files and no accidental location leaks.
Don’t forget what’s visible
Metadata is only half of it. Street signs, house numbers, car plates and faces can also identify people and places. Use Blur Faces to hide faces and plates, or Crop Image to remove revealing details.
Other tools that remove metadata
Any tool that re-encodes an image – Compress Image, Resize Image, Image Converter and HEIC to JPG – also drops the EXIF data as a side effect. Use this tool when you want to keep the image exactly as it is.
Privacy
The irony of uploading private photos to a website to remove private data isn’t lost on us. Here, files are processed in your browser and never uploaded.
Frequently asked questions
What is EXIF data?
EXIF is information your camera or phone stores inside a photo – date and time, camera model, lens, exposure settings and often the exact GPS location where it was taken.
Does removing EXIF reduce quality?
Not for JPG, PNG and WebP – the metadata is removed without re-compressing the image, so the pixels are identical. HEIC photos are re-saved as JPG.
Do social networks remove EXIF anyway?
Many large platforms strip location data from public images, but email, messaging apps sending files, cloud links, forums and marketplaces often keep it. Removing it yourself is the safe choice.
What does Keep colour profile do?
It keeps the embedded ICC colour profile, which is not personal data but tells apps how to display colours. Without it, some photos may look duller.
Which metadata is removed?
EXIF (including GPS), XMP and IPTC blocks – for example location, dates, camera and lens, serial numbers, owner name, copyright and software.
Are my photos uploaded?
No. Metadata is read and removed in your browser.